When it comes to Horror fiction, or horror in general, either people seem to get it, or they don’t. I am one of those people that loves to read and experience horror, be it re-reading a work made by hp lovecraft, or H.P. Lovecraft to be more exact, or some other authors work involving zombies, ghosts, parasites, the dark, or any other horrific thing. Sometimes the best thing to spark my imagination, is to think of a common item that a person might encounter, and imagine in what way that object could turn into something horrific. Part of it may be that I simply like the rush of endorphins accompanied by the mental challenge involved in being scared, and facing the puzzle that Horror fiction often presents. Horror has the added appeal to it that comes from the fact that the horrible thing can be either mundane or supernatural. It could be a serial killer stalking a young woman through an abandoned insane asylum, or it could be some hp lovecraft styled creature from between dimensions. The plots can be simple, and they can be complex. Is the creature real and simply hungry? Is it out for power? Is the whole story actually a cover up for someone’s murder? A Horror story does not even have to involve death to be effective, some of the most terrifying stories have the characters survive, though perhaps not in a state worth living in. “The Thing” had people infected, and in time replaced on a cellular level by an alien creature, until the people themselves could not be sure if they were still human, or some alien waiting for the opportune moment to strike. In a story of my own, at first a short story, and now the opening chapter of a novel I am writing, I have a man trapped in his own body, able to experience what is happening to him more or less, but unable to control himself due to an alien parasite having hijacked his nervous system. You can read the short story version at my other site by following this link: https://samwisegilgee.wordpress.com/2016/08/15/third-deaths-the-charm/ These are just some of the reasons you yourself might find as incentive to read Horror fiction, though I can only speak for myself. Horror for me, when done right, offers an engaging, contagious, atmosphere, a rich tapestry for the imagination, and often concepts that give me something to ponder on, to question for myself what might be possible or impossible here, and how it might be so. These are things you can only truly discover for yourself though, so pull up a chair, grab a story, and read.